case studies - Toyota

Toyota - Pop Art

This was a fantastic opportunity for LuminousMedia to flex their creative muscles and really push the technology.

Working for pop artist Ron English who is known for subverting billboard advertisements to attract attention, there was no way that the Toyota Scion tC he tweaked couldn’t attract a crowd in the foyer of the Las Vegas Convention Center’s Central Hall. The car is covered with dozens of decals featuring English’s ying-yang artwork that light up in random patterns using electroluminescence, while a hologram covering on the windows makes it appear as if the interior is filled with goblins and other creatures

Client:Ron English
Campaign: Q3 2007
Region: Across North America

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