case studies - Royal Bank of Canada

Making the most of EL is important.The agency for RBC really embraced the technology when they created this ad. Playing on the theme of "No Blackouts" this single skin installation was in place across 30 sites. The animation was a fading effect. The campaign lasted for 6 weeks.

The video demonstrates the unique "single skin" that is used by luminous Media

Client: Royal Bank of Canada
Agency: Cossette
Campaign: August 2006
Region: Across Canada

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