case studies - GSK Lucozade

Lucozade - The energy within

The use of EL for this Lucozade campaign was perfect for both the brand and the technology. Playing on the idea of energy and batteries this eye catching concept really grabbed high street consumers.

The posters were programmed to illuminate in a sequence that suggested the batteries being recharged. The posters are seen here going through the rigorous testing procedure prior to despatch. This dedicated quality control is something that LuminousMedia takes very seriously for all products.

Client: Lucozade
Creative Agency: Brand Aware
Media Owner: Clear Channel
Campaign: Jan 2008
Region: Ireland

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