case studies - General Motors

Car advertising is always a tricky project. It is highly competitive with brand and product managers eager to secure market awareness in a media busy environment.

The campaign that LuminousMedia did for General Motors in North America did just that. The creative showed a "neon skyline" which was brought to life with the use of over 40 illumination sequences to create the effect of the skyline being drawn.

Yet another impactful campaign from LuminousMedia displayed across North America.

Client: General Motors
Creative Agency: Cossette
Media Owner: Pattison
Campaign: April 2008
Region: North America

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