case studies - Dewars Whiskey

This internationally recognised advertising campaign for Dewar’s Whiskey was developed to work across all media formats; online, broadcast, outdoor and merchandise. Therefore it was a natural progression for it to be considered as a dynamic POS for the drinks trade.

The video below shows these A3 posters going through the rigorous testing procedure before they were despatched.

Client: Dewars Scotch Whiskey
Campaign: Spring/Summer 2007
Region: International

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