case studies - Bacardi 48 sheets

The recent Bacardi "alive with taste" was a global reaching brand campaign using this very iconic and distinctive creative. This was further brought to life with some 48 Sheet (3m x 6m) animated skins. The illumination sequence was to create the impression of flowing liquid

Luminous Media pioneered the "single skin" application for large format. This was mainly for ease of installation. Made to all standard & non standard sizes these impactful advertising pieces come rolled up and prepared to contractor specifications and ready to go. Literally "plug & play

Client: Bacardi
Creative Agency: Young & Rubicam
Media Owner: Pattison Outdoor
Campaign: August 2007
Region:Toronto, Vancouver & Montreal

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