case studies - Amstel - Bar Amstel - Welkom

Amstel beer kicked off their UK summer promotion with a 6 sheet campaign that incorporated animated posters. The targeting was 18 - 25 year olds while out on the town. The brief was to make the neon sign come to life. We did this with the use of a random flicker effect.

With special manufacturing techniques we were able to increase the illumination so that the neon sign could often be seen to flicker during the day. Seen below installed in one of the locations in London.

Client: Amstel
Agency: JCDecaux Innovate
Campaign: July 2007
Region: London, Manchester, Birmingham & Glasgow

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