case studies - Smirnoff - MASH

As part of the soft launch for Smirnoff Mash their creative agency developed this cool sales promotion called Locate & Win that was based on a scratch card theme. LuminousMedia helped to develop the promotional material for this in the form of A2 wall mounted posters.

The animation sequence cleverly highlighted the central element of the scratch card idea - a" treasure hunt".

Agency: RPM London
Client: Diageo
Campaign: Summer 2007
Region: United Kingdom

back to case studies >