case studies - Bacardi

Bacardi - Made to mix - Australia

Once again Bacardi push the boundary of innovation, this time with the help of our 6 Sheet (1.2m x 1.8m) posters. As usual Bacardi's excellent creative and high impact imagery gives the feel of fluidity and movement. We then simply used our technology to bring the image to life.

The campaign featured variations on the same theme and was installed across Australia. The 6 sheets from LuminousMedia are becoming more popular all the time due to our efficiency in brightness and campaign delivery.

Our Asian manufacturing and international distribution (in this case Australia) demonstrates the global penetration of LuminousMedia.

Client: Bacardi
Media Owner: JCDecaux Australia
Campaign: Oct/Nov 2008
Region: Sydney, Melbourne & Brisbane

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